EchoUser UX Agency Logo
Case Studies
Linkagoal: Redesigning for a Digital Community
Linkagoal: Redesigning for a Digital Community

Linkagoal is a social network where users can compose and share their personal goals while communally supporting other users to achieve their own. EchoUser was tasked with creating a more complete and engaging experience using the framework and principles of the existing product. Over the duration of seven total months, we worked with Linkagoal on a complete design overhaul for both mobile and desktop user experiences.

Case Study Image


During the initial discovery month, we conducted a series of thorough interviews to collect insights from current and potential users. Afterward, we supplemented these observations by performing an expert analysis. Translating data into practical and apprised information, we then channeled our critical findings into our areas of focus: user experience, retention, and journeys.

Establishing a Framework

Our team had compiled enough information and constructed a deep enough understanding of Linkagoal’s product, target users, and problem areas to blueprint the framework that would guide the overall redesign. Insights derived from the expert analysis and user interviews informed the creation of specific architectural site components, allowing us to piece the site together on a high level.

Redesigning Linkagoal

During the course of the redesign, the primary framework gave us a foundation upon which to link core objects on the site that correspond to key elements of the user experience. With this high level overview, we began to work on goals, which are the user’s core site interaction, and progressed to other key areas — the dashboard, profile, and explore page — strengthening the flow and experiential relationship between each. These improved underlying structural elements would provide a cohesive base for the Linkagoal community to share and achieve.

We began this phase of development with conceptual wireframes, collaborating frequently and consistently between the EchoUser team as well as the Linkagoal team. After rapidly iterating our designs into medium fidelity wireframes, we then proceeded to take a number of these designs into lightweight usability testing to enhance our mockups based on user findings.

A few iterations and another round of user testing later, we were ready to progress into high fidelity wireframes.



Related Cases
RoboCam: The Social Robot
RoboCam: The Social Robot
Industrial Design & Robotics
Designing a robotic device that merges the concepts of a home assistant with a pet-like companion.
Still exploring? See more of our work:
User Research
We're here to help
Still exploring? See more of our work:
We strive to create extraordinary experiences
by understanding people at a deeper level.
We strive to create extraordinary experiences by understanding people at a deeper level
San Francisco, California, USA
© EchoUser. All rights reserved.
© EchoUser. All rights reserved.