EchoUser | UX Research & Design Agency

Strategy

We help teams and organizations become more strategic in implementing UX process and set them up for success.

We also help business come up with high level product strategy by identifying potential users, key use cases while considering business goals.

Used in development phases:

Related services:

Featured

Highlight case studies and blog stories associated with Strategy.

Linkagoal: Redesigning for a Digital Community

Revamping User Journeys

Redefining the experience of a unique social network made for creating, sharing, and achieving goals.

GeoLEAD: Career Services for Geoscience Graduates

Research & Product Strategy

Understanding specific user needs and flows to establish a new career services platform.

Collections

Domain and method sample work that commonly utilize Strategy service.

Enterprise

Global companies need UX that can harness sophistication & depth.

Case

FlashRay Full-Service UX

All-inclusive Partner

NetAppBranding. Design Review. Full-Service.

Story

The Power of a Simple Usability Test

From skeptic to advocate: my career in UX research shows how usability testing evolved into a vital tool for improving user experiences and making impactful design decisions based on real user feedback.

April 15, 2024

Common service:

Full-Service

A comprehensive user-centered design philosophy and process across every stage of product development.

Craft a deep understanding of the user, context, and interaction design with the product and service.

Case

Autodesk UX Partnership

Long term UX support

AutodeskDiary Studies. Full-Service. Surveys.

Notable value:

Harness Ambiguity

Take energy from the new challenges we face every day. Be nimble and engaged in navigating uncertainty.

Story

3 Things to Consider When Taking On an Enterprise Design Project

Designing for enterprise requires focus on impact, certainty, and user expertise. Consider whether the app is sovereign or transient, as it affects design. Enterprise users are experts needing high data density and customizable UIs. Minimize extra steps to make the app more efficient and user-centric. Design for confidence in these complex systems.

July 13, 2017

Common service:

Usability Testing

Usability test a product early to quickly validate ideas, and test later to establish benchmarks. Continuously probe uncertainty throughout the process.

This applies to any development format: paper, wireframes, mockups, prototypes, and live products.

Story

Enterprise Software and Nielsen's Heuristics

User-centered design often takes a backseat in enterprise software, resulting in less-than-stellar user experiences. While Jakob Nielsen's heuristics can enhance enterprise applications, they require an organizational shift to prioritize the user experience, ultimately leading to a more engaging and efficient workplace.

January 24, 2012

Start-ups

Growth businesses need UX that can adapt to evolving needs.

Case

Drivescale Composable Infrastructure

Power and Flexibility through UX

DrivescaleConceptual Modeling. Full-Service. Interaction Design.

Case

Stitcher Iterative Test & Design

The RITE Method for Internet Radio

StitcherDiary Studies. Prototyping. RITE - Rapid Iteration.

Notable value:

Grit

Infuse passion, fortitude, and determination into getting things done. Hard work creates talent.

Story

The step by step guide of running an ideation workshop

I recently co-facilitated an ideation workshop at Emerson, where we used activities to generate innovative solutions. In this summary, I'll share the workshop's purpose, key aspects, and some tips for running a successful event. We aimed to align everyone's goals, encourage divergent thinking, and gain real-time input from participants.

May 8, 2019

Common service:

Personas

Personas are patterns of insights across user types based on real users.

They are a reference to help make design decisions and keep the user at the center of the design process.

Common service:

Journey Maps

Journey Maps are timeline visualizations of using a product to help broad understanding.

They highlight issues & opportunities for key personas across different stages.

Case

Mighty: Investment Management

Start-up Fintech Design

MightyContextual Inquiry. Conceptual Modeling. Interaction Design.

Common service:

Conceptual Modeling

A conceptual model is a simplified representation of relationships & hierarchy for a product or service.

It helps designers think of high level solutions and guide detailed design direction.

Notable value:

Creative Spirit

Diversity, curiosity, and adventure give us perspective. Get out there and pursue life.

Trailblazing, on Earth, in Space, and beyond

Case

RoboCam: The Social Robot

Industrial Design & Robotics

RoboSystems Industrial Design. Interaction Design. User Interviews.

Story

Hack Space. Save Planet Earth.

EchoUser has partnered with NASA's Asteroid Grand Challenge to organize the Asteroid Hackathon, inviting designers, engineers, and astronomers to turn asteroid data into digestible information for citizen scientists. The winning team will receive a cash prize to further develop their idea.

August 11, 2014

Common service:

Workshops

Workshops are hands-on group sessions. They have many uses to spur design thinking and share knowledge.

Visioning, training, brainstorming, design sprints, project debriefs and more.

Story

#InnovateEarthquakes

I recently participated in a meeting on innovating for disasters, with futurists, scientists, engineers, and designers. As a graphic note taker, I captured the day's discussions. We focused on earthquake preparedness, the role of fear in disasters, and how design can improve disaster situations.

June 23, 2014

Notable value:

Creative Spirit

Diversity, curiosity, and adventure give us perspective. Get out there and pursue life.

Story

Asteroid Design Jam at EchoUser

We held a design jam at EchoUser HQ to distill asteroid data into intelligible information for the general public. Teams brainstormed creative ideas such as a game, an innovative website approach, a race to raise awareness and funding, and a basic platform. The jam was a success and a springboard for the upcoming Asteroid Hackathon event.

August 22, 2014

Story

Live Sketching at NASA's Big Think

At NASA's Big Think conference, we used graphic facilitation to capture presentations on human-computer interaction and user perspective in space-related fields. This method promotes active listening, visualizes information, helps revisiting information, and summarizes findings, making complex data more digestible and memorable.

February 20, 2017