Crafting complexity into clarity.
NetApp FlashRay Full-Service UX
User Research and Design
Applying a comprehensive user-centered design approach from research to high fidelity design to a highly complex, technical system.
Bay Area Rapid Transit (BART)
Identifying pain points in the transit experience by riding alongside Bay Area passengers on their daily commutes.
RoboCam: The Social Robot
Industrial Design & Robotics
Designing a robotic device that merges the concepts of a home assistant with a pet-like companion.
Stitcher Radio Iterative Testing & Design
Rapid Iterative Testing & Evaluation (RITE)
Iteratively mining for the”A-ha!” moment, the key point where a user goes from casual to habitual.
Composable Infrastructure Management
Creating a powerful and intuitive design for a highly technical and novel management tool.
Gooru Education Experiences
Full Service Design & Research
Creating a space in which both teachers and students can seamlessly browse and share resources.
Children's Day School
Teaching students how to prototype games and improve them by collecting and implementing user feedback.
The Festival Experience
Collaboration with Berkeley Innovation undergraduate team to ideate, iterate, and prototype concept designs.
Engaging tangible and mobile experiences to design a smart food tracker, helping people reduce food waste.
Cisco Dual Monitor Productivity
Saving Cisco millions of dollars by proving that dual monitor usage is more efficient and cost-effective.
Nordeus: Gaming Heuristics and Usability
Customized heuristics and usability testing to enhance the gaming experience.
Ultimate Software: Visual Design
Creating a visual style guide to differentiate Ultipro with a look and feel that is “bravely human.”
Varian TrueBeam: Defining FDA Human Factors Testing
We defined and validated a rigorous and systematic testing methodology utilizing real technicians, which was key to finding and mitigating sources of human error.
Tendril User Research
Conducting contextual interviews to create personas that help an energy company understand their users.
Redesigning Castlight’s Employee Rewards Program for higher user engagement and increased user retention.
Boulder Diversity Lab
Bringing together the startup community to create an actionable game plan towards reaching a more inclusive, diverse workforce.
Badland - Mobile Gaming Experience
Diving into the world of mobile gaming to identify what about first-time UX makes gamers come back for more.
Nimbula Cloud Services Research & Design
We set out to create a user-friendly interface to deliver the powerful functionality of IaaS.
Guidewire Insurance Software
Transforming corporate culture with UX awareness and training, teaching strategy and persona creation for ongoing design and new business endeavors.
GeoLEAD: Career Services for Geoscience Graduates
Research & Product Strategy
Understanding specific user needs and flows to establish a new career services platform.
Zuli Smartplugs Design
Designing an app simple enough for any user type while retaining enough capabilities to satisfy power-users.
Threadflip Fashion Marketplace
Research & Visual Design
With the help of our rapid-fire user research and visual design, Threadflip brings the unique, real-life shopping experience online.
NSF Certified for Sport
Mobile Database Redesign
Overhauling an iOS app used by prominent sporting associations, doctors & dietitians, and amateur athletes.
Linkagoal: Redesigning for a Digital Community
Redefining the experience of a unique social network made for creating, sharing, and achieving goals.
Interested in working with us?
We strive to create extraordinary experiences
by understanding people at a deeper level.
San Francisco, California, USA
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