EchoUser UX Agency Logo
Blog Posts & Stories
Yee-haw! Celebratin’ Halloween + Farming!
Yee-haw! Celebratin’ Halloween + Farming!
EchoUser Team
USDA Innovation Challenge.

Fall's here with pumpkin-flavored farming Halloween bash! Flannels, overalls & pink unicorns steal the show. EchoUser & ATS help farmers level up, with one sneaky member landing on a farmer's MOST WANTED list. Cheers to winning USDA Innovation Challenge award!

Case Study Image

It’s that time of the year when leaves start changing colors and pumpkins are everywhere! The theme of this year’s Halloween party was — farming! A lot of flannel shirts, overalls, straw hats and cowboy boots! Oh and the pink unicorn is back, hiding right in the corner…

The farming theme came from one of the many interesting projects we do here at EchoUser. Inspired by a colleague who grew up on a farm in Iowa, a few EchoUsers (Carol, Yalu, Seiko and Mick) along with an external team Applied Technical Systems (ATS) wanted to see what they can do to help farmers become more productive. They interviewed a wide spectrum of farmers and learned about their workflow, motivations and challenges. One of the EchoUsers even dressed up like farmers in order to build rapport with them and now she’s the Top 1 “MOST WANTED” in the farmers’ blacklist! Here’s a video showing their excellent work!

Farmed - USDA Innovation Challenge on Vimeo.


Postscript - We won a Large Organization award for the USDA Innovation Challenge!

Published on November 2, 2015

How could we help you?

We strive to create extraordinary experiences
by understanding people at a deeper level.
We strive to create extraordinary experiences by understanding people at a deeper level
San Francisco, California, USA
© EchoUser. All rights reserved.
© EchoUser. All rights reserved.