EchoUser UX Agency Logo
Case Studies
Threadflip Fashion Marketplace
Threadflip Fashion Marketplace
Research & Visual Design

Prior to their acquisition by Le Tote, Threadflip was an online marketplace for people to easily swap clothes and accessories. When Threadflip was still a young startup, the company approached us with two UX challenges: find out how women swap clothes offline, then discover what women’s needs were when that experience is transformed into an online setting.

Case Study Image


To help Threadflip better understand their target users, we conducted interviews, online surveys, and field observations by attending and participating in actual clothes swapping events.

We conducted six in-depth interviews and several more informal interviews drawing from several sources ranging from in-person clothing swap attendees to online clothing swappers and sellers.


We also circulated a web survey asking San Francisco women if they had clothes they didn’t wear and how they shopped for or swapped clothing. Nearly all of the 350+ respondents had bought clothes online, and 90% had swapped clothes with friends and family. We asked the respondents to describe an item of clothing they didn’t wear and analyzed their answers for common themes.

Our research findings ultimately helped inform our conceptual designs for the Threadflip website.


Through our research, we found that effectively translating the clothes shopping and swapping experience from the offline to the online world is the key to Threadflip’s success. In particular, our targeted methodologies helped them drive their new startup to perfectly understand that crucial user experience.


Related Cases
Ultimate Software: Visual Design
Ultimate Software: Visual Design
Creating a visual style guide to differentiate Ultipro with a look and feel that is “bravely human.”
Still exploring? See more of our work:
User Research
We're here to help
Still exploring? See more of our work:
We strive to create extraordinary experiences
by understanding people at a deeper level.
We strive to create extraordinary experiences by understanding people at a deeper level
San Francisco, California, USA
© EchoUser. All rights reserved.
© EchoUser. All rights reserved.