A holistic design approach to clarify the North Star user experience for anything.
Everything is a human experience.
-- VR. Robots. Farms. Festivals. Coffee. Bagels. Fashion. Transit. Distractions. Toilets. Life and Death. Etc.
-- Contextual inquiry. Interviews. Ideation. Persona creation. Journey mapping. Workshopping. Hackathons. Etc.
Our design philosophy is from the inside out. As in, user centered design for meeting product users wants and needs. Human centered design when broader humanity is the goal. Expanding; any concept or thing can be the central focal point of design.
We've used design-focused hackathons as a novel approach for Any Experience clients, both privately; e.g., Wearables, and on a wider scale; e.g., Asteroids, and won awards ourselves in contests such as Farming Innovation.
Holistic design is the process of creating meaningful experiences. These experiences are understood in context, are constructed from underlying goals, and perceived in the whole. This approach is the foundation for applying our process to anything.