Sally Tang
User Experience Engineer
sally.tang@echouser.com
EDUCATION
Cornell University
Master of Science in Communication
and Media Studies
Beijing Univ. of Posts and
Telecommunications

Bachelor of Engineering in Digital
Media Arts
EMPLOYMENT
EchoUser
February 2011 - Present
User Experience Engineer
Oracle
August 2010 – February 2011
Usability Research Specialist
Cornell Univ., Collaboration
Technology Lab

August 2008 – August 2010
Research and Teaching Assistant
SKILLS
Qualitative and Quantitative Research, Eye-tracking, Interviewing, Survey Design, Usability Testing, Cross-cultural Study, User Generated Content Analysis
HTML/CSS, Audio/Video recording and production, Adobe Photoshop/Illustrator/After Effects, Visio, Tobii Studio, Wordpress
Mandarin Chinese
With an upbringing in China and an education at Cornell’s communications department,
Sally is a Chinese culture and American education “crossover.” A passionate public speaker
and presenter herself, she believes in the power of effective communication. Sally is interested
in discovering new possibilities and strategies around the intersection of communication and
collaboration with new media technologies.
Past Projects
Read Between the Eyes
Master Thesis Project
Cognitive styles have been shown to influence the ways people make sense of information and perceive visual scenes. I designed and conducted an eye-tracking study to learn about culturally-based cognitive styles and to propose design guidelines for information displays in a global setting.

A Tale of Two Languages
Cornell University
Led a four-person team in conducting content analysis on 2000+ Facebook status updates from international Facebook users. The results highlight language as a nontechnical, implicit solution that people adopt to manage audience selection and privacy control. The paper was published by CSCW 2011.

OpenMessenger
Cornell University
In distant collaborations, interruptions increase significantly due to the limited awareness of colleagues’ availability. I conducted a study in Cornell’s Collaboration Technology Lab to analyze the usability of OpenMessenger, an instant messaging prototype that enables real time availability updates to reduce interruptions.

CasBam System
Beijing Univ. of Posts and Telecommunications
As part of a four-person team, I participated in the user research, design and testing of CasBam, an education system designed for kindergarten children in developing countries. With Casbam project, our team won 3rd place out of 1,000+ teams worldwide in Microsoft's annual global student technology competition.

PUBLICATIONS
Tang, D.S., et al. (2011). A Tale of Two Languages: Strategic Self-Disclosure via Language Selection
on Facebook. Proceedings of CSCW 2011. New York: ACM Press. ed. Sage, 2007

Tang, D. S. & Birnholtz, J. (2010). Sharing Awareness Information Improves Interruption Timing and
Social Attraction. In Extended Abstracts of CHI 2010. New York: ACM Press.
EXTERNAL LINKS
nuttyears.com
@iwannasay