Mick McGee
President
mick.mcgee@echouser.com
Ph.D. & M.S. in Industrial & Systems
Engineering
President
mick.mcgee@echouser.com
EDUCATION
Virginia Tech UniversityPh.D. & M.S. in Industrial & Systems
Engineering
University of Illinois
at Urbana-Champaign
B.S. in Engineering Psychology
at Urbana-Champaign
B.S. in Engineering Psychology
EMPLOYMENT
EchoUser
2006- Present
CEO, President, Co-Founder
EchoUser
2006- Present
CEO, President, Co-Founder
SAP
2005 - 2006
Principal User Experience Engineer
2005 - 2006
Principal User Experience Engineer
Oracle
1999 - 2005
Senior Usability Engineer
1999 - 2005
Senior Usability Engineer
Computing Devices Canada
1994 - 1995
Human Factors Engineer
1994 - 1995
Human Factors Engineer
SKILLS
Usability testing, UI design
Usability testing, UI design
XML, HTML, Javascript, Visual Basic/VBA, C++
Photoshop, Illustrator, Visio, Dreamweaver, Access
Mick is President and co-founder of EchoUser. He is driven to improve human experience wherever possible.
Before EchoUser Mick worked for 15 years advancing user testing and design methods, creating UI Standards,
and defining corporate usability benchmarking processes. He is expanding his philosophy at EchoUser to innovate
experiences for users and customers, whoever they may be and whatever they may be doing.
Before EchoUser Mick worked for 15 years advancing user testing and design methods, creating UI Standards,
and defining corporate usability benchmarking processes. He is expanding his philosophy at EchoUser to innovate
experiences for users and customers, whoever they may be and whatever they may be doing.
Past Projects
Experience Assessment
EchoUser, SAP, Oracle, Virgina Tech
Conducted extensive work on subjective experience measurement to improve validity, robustness, and reliability. Capturing the visceral user/customer experience can greatly aid product and service design. Mick has applied this methodology extensively in software usability across his career (see publications).
EchoUser, SAP, Oracle, Virgina Tech
Conducted extensive work on subjective experience measurement to improve validity, robustness, and reliability. Capturing the visceral user/customer experience can greatly aid product and service design. Mick has applied this methodology extensively in software usability across his career (see publications).
User Centered Design Process
SAP
Played a lead role in defining end-to-end UCD process. The process had three main phases: Understanding the User (needs analysis, user research, etc.), Defining the Interaction (use cases), and Designing the UI (design and usability testing), As part of this system, a benchmark usability system was implemented across the company.
SAP
Played a lead role in defining end-to-end UCD process. The process had three main phases: Understanding the User (needs analysis, user research, etc.), Defining the Interaction (use cases), and Designing the UI (design and usability testing), As part of this system, a benchmark usability system was implemented across the company.
Mobile UI Design Standards
Oracle
Worked on PDAs, voice interactive applications, smart phones, (not-so-smart) WAP phones, pagers, and laptops. Mick was awarded Patent #6,772,173, System and Method for Dynamically Presenting a List of Items for work on cell phone UI.
Oracle
Worked on PDAs, voice interactive applications, smart phones, (not-so-smart) WAP phones, pagers, and laptops. Mick was awarded Patent #6,772,173, System and Method for Dynamically Presenting a List of Items for work on cell phone UI.
Voice Interactive Email
Oracle
Designed and developed a sophisticated prototype that allowed rapid changes in voice UI design. A companion RITE usability test drove innovation. The prototype demonstrated unique differences from "screen based design," incluiding voice transiency and linearity.
Oracle
Designed and developed a sophisticated prototype that allowed rapid changes in voice UI design. A companion RITE usability test drove innovation. The prototype demonstrated unique differences from "screen based design," incluiding voice transiency and linearity.
SELECTED PUBLICATIONS
Medlock, M., Wixon, D., McGee, M., and Welsh, D. (2005). The Rapid Iterative Test and Evaluation
Method (RITE): Better Products in Less Time. In Randolph Bias and Deborah Mayhew (Eds.), Cost-Justifying
Usability, edition 2.
McGee, M., Rich, A., Dumas, J. (2004). Understanding the Usability Construct: User-Perceived Usability.
Proceedings Human Factors and Ergonomics Society, 907-911.
Rich, A., McGee, M. (2004). Expected Usability Magnitude Estimation. Proceedings of the Human Factors
and Ergonomics Society, 912-916.
McGee, M. (2004). Master Usability Scaling: Magnitude Estimation and Master Scaling Applied to Usability
Measurement. CHI Proceedings, 335-342.
McGee. M. (2003). Usability Magnitude Estimation. Proceedings Human Factors and Ergonomics Society,
691-695.
Hix, D., Swan, J., Gabbard, J., McGee, M., Durbin, J., and King, R. (1999). User-Centered Design and
Evaluation of a Real-Time Battlefield Visualization Virtual Environment. Proceedings IEEE Virtual Reality
Annual International Symposium, 96-103. -- (Awarded best conference paper)
McGee, M. (1998). Using Psychophysics to Measure Negative Side Effects in Immersive Virtual Environments.
Proceedings Human Factors and Ergonomics Society, 1501-1505.
McGee, M., Neale, D. C., Amento, B. S., Brooks, P. C. (1998). Telepresence in ACTV Media Spaces. Proceedings
Human Factors and Ergonomics Society, 409-413.
Medlock, M., Wixon, D., McGee, M., and Welsh, D. (2005). The Rapid Iterative Test and Evaluation
Method (RITE): Better Products in Less Time. In Randolph Bias and Deborah Mayhew (Eds.), Cost-Justifying
Usability, edition 2.
McGee, M., Rich, A., Dumas, J. (2004). Understanding the Usability Construct: User-Perceived Usability.
Proceedings Human Factors and Ergonomics Society, 907-911.
Rich, A., McGee, M. (2004). Expected Usability Magnitude Estimation. Proceedings of the Human Factors
and Ergonomics Society, 912-916.
McGee, M. (2004). Master Usability Scaling: Magnitude Estimation and Master Scaling Applied to Usability
Measurement. CHI Proceedings, 335-342.
McGee. M. (2003). Usability Magnitude Estimation. Proceedings Human Factors and Ergonomics Society,
691-695.
Hix, D., Swan, J., Gabbard, J., McGee, M., Durbin, J., and King, R. (1999). User-Centered Design and
Evaluation of a Real-Time Battlefield Visualization Virtual Environment. Proceedings IEEE Virtual Reality
Annual International Symposium, 96-103. -- (Awarded best conference paper)
McGee, M. (1998). Using Psychophysics to Measure Negative Side Effects in Immersive Virtual Environments.
Proceedings Human Factors and Ergonomics Society, 1501-1505.
McGee, M., Neale, D. C., Amento, B. S., Brooks, P. C. (1998). Telepresence in ACTV Media Spaces. Proceedings
Human Factors and Ergonomics Society, 409-413.