Methods & Services
RITE, or Rapid Iterative Testing and Evaluation, is a unique approach that blends user testing with collaborative design prototyping in a quick and tidy package. RITE compresses the traditional testing-then-evaluation-then-design process into a series of testing and collaborative design sessions over short cycles. Following a user session, product team members come together to incorporate user feedback into a new round of designs - which are then immediately tested in the following usability session. The end results: fast-paced design evolution & innovation with widespread team buy in. What more could you ask for?
