Methods & Services
Like wireframing, prototyping is all about exploring design concepts. However, where prototyping differs is that there’s often a user feedback element: because prototypes are meant to be interactive. We recommend putting them in front of users as soon as possible. Paper prototypes and sketches work well, as do clickable screenshots embedded in Powerpoint and Keynote (or even online); HTML web prototypes are the next level up, while actual product prototypes are only reserved for the super elite among you.
