Methods & Services
Sometimes the best way to get the user’s side of the story is to let them tell it themselves. A diary study allows just this: a user to track, or “journal” their interactions and feelings with your product or service over time. From daily journal entries and usage logs, to user “mood boards”, video recordings and online surveys, a diary study provides a wealth of rich, contextual data to help inform your design decisions. Are you curious why users tend to drop off after a 3 weeks of usage? A month-long diary study could provide insights into why users are looking elsewhere - and how to keep them loyal over the long term.
