Methods & Services
Oftentimes the best way to understand a user's wants and needs is to effectively join them in their world. Contextual Inquiry is a user research method whereby the researcher is embedded in the user's environment, alternately observing and interviewing the user. The end result? A detailed, empathetic view of what a user does in her very own environment, a comprehensive understanding of the system in which the user plays a part, and a thorough exploration of the user's actual task flow (which might not match that intended by the product she's using). In the end, Contextual Inquiry is an effective way to comprehend user behavior while in the user's context, for the deepest insights.
