Methods & Services
Hoover had it right: understanding your users is necessary for great product design, but sometimes it’s useful to understand what your competitors are doing differently - as that’s where opportunity lies. In our analysis we focus on understanding how your user experience compares to that of your competitors, and how customers perceive you within the broader competitive market. From an expert heuristic user experience review, to usability testing of and interviews around competitor products and services (if access is readily available), we try to give you the biggest leg up we can.
